Profound vs Peec vs Otterly: Which GEO Tracker Fits Your Team
Choose Profound for the deepest enterprise data (three engines at $399/month), Peec AI for mid-market research with unlimited seats (€85/month), or Otterly.AI for budget monitoring of one brand ($29/month). All three track ChatGPT, Perplexity and Google AI Overviews; the real split is depth versus price, and it’s wider than the sticker prices admit.
The Profound vs Peec vs Otterly question is the one GEO buyers actually run before they spend a dollar, because these three sit at three different price points doing three overlapping-but-not-identical jobs. We verified every price live on each vendor’s own pricing page on July 22, 2026, read the canonical Reddit comparison thread, and lined up the plans that people actually confuse for each other. No vendor pays us, and no tool here ranks itself.
Updated: July 2026.
TL;DR — the 30-second version
- Cheapest real entry: Otterly.AI at $29/mo (Lite, 15 prompts). Genuinely usable for one brand.
- Best value for a team: Peec AI at €85/mo — unlimited seats on every tier is the quiet differentiator.
- Deepest data, steepest bill: Profound. Its $99 Starter only tracks ChatGPT; matching the other two on engines means the $399 Growth plan.
- The trap: comparing Profound’s $99 sticker to Peec’s €85 and Otterly’s $29. They aren’t the same product at that price. Read the table.
- Wildcard: AthenaHQ undercuts Profound with a free tier and 9-model coverage — covered in its own section below.
Profound vs Peec vs Otterly: the comparison table
| Tool | Best for | Standout feature | Starting price (verified Jul 22, 2026) |
|---|---|---|---|
| Profound | Enterprises that need the most complete dataset and AI-crawler attribution | Agent Analytics — tracks which AI crawlers hit your site and the traffic they send | $99/mo Starter (ChatGPT only, billed yearly); $399/mo Growth for 3 engines |
| Peec AI | Mid-market SEO and content teams doing hands-on research | Unlimited seats on every plan + prompt/content research tied to citations | €85/mo Starter (50 prompts, 3 models) |
| Otterly.AI | Solo marketers and agencies who need monitoring on a budget | 4 engines tracked on the entry plan + GEO URL audits (1,000/mo on Lite) | $29/mo Lite (15 prompts, monthly) |
One row does most of the work here. Profound’s entry price looks competitive at $99, but that plan watches ChatGPT and nothing else. To track the same three engines Peec and Otterly give you lower down their menus, you’re on Profound’s $399 Growth plan. So the honest starting-line comparison isn’t $99 vs €85 vs $29 — it’s roughly $399 vs €85 vs $29 for comparable multi-engine coverage. That single fact reshuffles most buying decisions.
Profound: the most data, at enterprise prices
Profound raised $155M and hit a $1B valuation, and the product reads like it. On the Growth plan you track ChatGPT, Perplexity and Google AI Overviews across 100 prompts with 9,000 responses a month, plus Agent Analytics, which watches which AI crawlers (from OpenAI, Perplexity and others) actually hit your domains. Nobody else in this trio does the crawler-attribution piece as thoroughly.
What it does better: breadth and depth. Competitive benchmarking, prompt volume estimates, exportable data, and the crawler analytics are a real step past monitoring. When a Statsig marketing lead on Profound’s own site calls it “the deepest and most complete tool in the market,” that matches what buyers say off-site too.
Skip it if: you’re an indie, a startup, or a lean agency. Profound has no free tier and no self-serve trial, the Starter plan is ChatGPT-only, and real coverage starts at $399/mo. Reddit is blunt about the fit. One r/SEO commenter describes it as “has everything… But $$$. Think mid four figures per month” at the enterprise end, and an r/seogrowth tester flatly calls it “mainly for big companies… not really indie friendly.” If your budget is under ~$300/mo, this isn’t your tool.
Peec AI: the mid-market pick teams actually enjoy
Peec AI is the one that keeps winning the “which should I actually use” arguments among working SEO teams. Starter is €85/mo for 50 prompts across three models you pick (ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity or Gemini), plus the part that actually matters: unlimited users on every tier, including that cheapest one. Pro is €205/mo for 150 prompts and 2 projects; Advanced is €425/mo for 350 prompts, 5 projects, multi-country and a Looker Studio integration.
What it does better: research and team access. Peec ties visibility back to the questions people ask LLMs and the content that gets cited, so it reads less like a dashboard you check and more like a workflow you act on. Unlimited seats means the whole content team logs in without a per-head tax, a genuine gap versus Profound (3 seats on Growth) and most of the field.
Skip it if: you need crawler-level attribution or single-tool enterprise governance (SSO sits behind the custom Enterprise tier), or you want a rock-bottom price for one brand, since Otterly is cheaper. Note the prices are euro-denominated; there’s no published USD rate, so budget with live FX in mind. An r/Stateshift review post that ran it for three months landed on “Peec is worth it… unlimited seats, prompt suggestions, URL-level insights make it more useful than monitoring-only tools.” That’s a fair summary of who it’s for.
Otterly.AI: the budget watchdog that actually works
Otterly.AI is the honest cheap option. Lite is $29/mo for 15 prompts, and unlike Profound’s entry plan it covers four engines out of the gate: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, Gemini and AI Mode as paid add-ons. Standard is $189/mo for 100 prompts (adds API, MCP and Agent Analytics), and Premium is $489/mo for 400. Annual billing knocks ~15% off: Lite drops to $25, Standard to $160, Premium to $422.
What it does better: price-to-coverage at the entry point, plus a stack of GEO URL audits (1,000/mo even on Lite) and unlimited team members. For a solo marketer or an agency running a single client’s brand, $29 gets you real monitoring (mentions, citations, sentiment) instead of a screenshot folder.
Skip it if: you’re scaling past one brand or need deep research and benchmarking. The jump from 15 prompts (Lite) to 100 (Standard) is a $160/mo cliff, and at that price Peec’s €205 Pro gives you 150 prompts with unlimited seats and stronger research. Otterly is the best answer at $29 and a weaker answer at $189.
AthenaHQ vs Profound: the challenger worth a look
Buyers comparing these three almost always end up typing “athenahq vs profound” next, so here’s the straight answer. AthenaHQ was built by ex-Google Search and DeepMind people, and it attacks Profound from below on both price and coverage.
AthenaHQ’s Essential tier is free: $25 in credits, 300 credits, and visibility across ChatGPT, Perplexity, AI Overviews, Gemini and Claude. Its Starter is $295/mo (annual billing takes 17% off) for 3,600 credits and tracking across 9 models, including AI Mode, Copilot and Grok. Compare that to Profound: no free tier, ChatGPT-only until you reach $399, and three engines at that price.
So on paper AthenaHQ gives you more engines for less, with a free way to try it first. Where Profound still pulls ahead is data depth and crawler attribution (Agent Analytics), the enterprise governance stack, and a longer track record with large brands. A recurring r/aeo question, “AthenaHQ vs Peec AI for a beginner GEO agency,” signals that beginners and agencies are shopping exactly this tier, and for that buyer AthenaHQ’s free-to-start, 9-model Starter is the more forgiving on-ramp than Profound’s $399 wall. If you’re enterprise and data depth is the whole point, Profound still justifies the premium. Full breakdown on the AthenaHQ review.
What Reddit actually says
The canonical thread buyers cite is r/SEO_tools_reviews — “Peec.ai vs OtterlyAI vs Profound” (Sept 2025, 14 upvotes, 44 comments). Strip out the founder self-promo — and there’s plenty of it, with people plugging getairefs, outwrite.ai and other side projects mid-thread — and the organic consensus is remarkably consistent:
“Peec.ai is great for content ideas. OtterlyAI works well for tracking mentions/citations (though not perfect). Profound is more enterprise/benchmarking.” — u/Almost_There_Rocco
“Peec feels more strategy/research-focused, Otterly is more of a monitoring tool, and Profound is the most enterprise-heavy. That’s also pretty close to how they position themselves publicly.” — u/Milo_Vexler
One more comment captures the price reality neatly: a user who “tried Otterly and really liked it” but “found that Peec AI was better for research” adds that they’d “love to test out Profound, but they don’t have a trial and it’s $$$.” The three-way split people arrive at on their own — Peec for research, Otterly for monitoring, Profound for enterprise — is the same one the pricing forces.
How we compared these tools
We did not run all three inside a paid enterprise account, and we won’t pretend we did. This comparison is consensus-scored and document-verified: we read the canonical multi-tool Reddit thread plus the surrounding r/SEO, r/seogrowth, r/Stateshift and r/aeo discussion, verified every price and plan limit live on each vendor’s own pricing page on July 22, 2026, and compared documented engine coverage, seat policies and feature sets. Verdicts are our judgment on that evidence. First-party dashboard screenshots for each tool are being captured for publish; where the page needs one, the source note is flagged.
FAQ
Is Profound worth it over Peec or Otterly?
Profound is worth the premium only if you’re an enterprise that needs the deepest dataset and AI-crawler attribution, and can spend $399/month for three-engine coverage. For research, Peec AI at €85/month does more per dollar; for monitoring one brand, Otterly.AI at $29/month is enough. Below ~$300/month, Profound isn’t the pick.
Which is cheapest — Profound, Peec, or Otterly?
Otterly.AI is cheapest at $29/month (Lite, 15 prompts), and unlike Profound’s $99 Starter it covers four AI engines. Peec AI starts at €85/month with unlimited seats. Profound’s true multi-engine plan is $399/month, so its $99 sticker understates the real cost of comparable coverage.
Does Profound have a free trial?
No. As of July 2026 Profound has no free tier and no self-serve trial; its Starter plan is $99/month (billed yearly) and tracks ChatGPT only. If you want to try a GEO tool free first, AthenaHQ offers a free Essential tier with 300 credits, and Otterly.AI offers a free trial signup.
What’s the difference between Peec AI and Otterly.AI?
Peec AI is research-led — it maps the prompts people ask LLMs to the content that gets cited, with unlimited seats from €85/month. Otterly.AI is monitoring-led — mentions, citations and sentiment for one brand from $29/month. Pick Peec to plan content, Otterly to watch your brand cheaply.
Is AthenaHQ better than Profound?
For beginners and agencies, often yes on value: AthenaHQ has a free tier and tracks 9 models on its $295/month Starter, versus Profound’s ChatGPT-only entry and $399 three-engine plan. Profound still wins on data depth, crawler attribution and enterprise governance. See the AthenaHQ vs Profound section above.
The bottom line
Don’t buy on the sticker price. Otterly at $29 is the right call for one brand and a tight budget. Peec at €85 with unlimited seats is the right call for a content team that wants to plan, not just watch. Profound is the right call when you’re an enterprise, data depth is the entire point, and $399+ a month is a rounding error. And before you commit to any of them, run AthenaHQ’s free tier. It costs nothing to find out whether you needed the expensive tool at all.
Compare live plans anytime on our GEO tool pricing tracker, and see the full field on the best AI visibility tools hub.
Changelog
- 2026-07-22 — Page created; all prices verified live on vendor pricing pages (Profound, Peec, Otterly, AthenaHQ). Reddit 3-way thread confirmed resolving.
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}Independent, no paid placements. See our testing methodology and independence charter. Prices verified on vendor pages July 22, 2026.