3.14%
Click-through rate
AI Insiders Media Kit.
Native to LinkedIn. By design, not by default.
Where B2B buyers already do business. Not Substack. Not Mailchimp. Not the promotional tab.
LinkedIn ads rent attention.
They can't rent trust.
Every B2B campaign you've run on LinkedIn paid for targeting. None of it paid for trust. AI Insiders is a daily editorial product, read by 10,312 buyers in the exact LinkedIn feed where they already evaluate vendors. Sponsorship buys one line inside the brief, not a banner next to it.
10,312
Newsletter subscribers
43,430
LinkedIn page followers
3.14%
Click-through rate
51%
Senior+ readership
The portfolio play, not the price play.
LinkedIn ads buy precision. The brief buys credibility. Sophisticated B2B campaigns run both, never instead of. Here's the honest comparison your finance team will want before they sign off.
| Channel | What it's good at | Where it falls short |
|---|---|---|
| LinkedIn sponsored ads | Account-level targeting · retargeting · CRM attribution · frequency caps · suppression lists. | Banner blindness · 0.44 to 0.65% CTR · $7 to $15 CPC for B2B target sets · paid attention, not trust. |
| AI Insiders sponsorship | Editorial trust · 3.14% CTR (≈5× LinkedIn ad benchmark) · 51% Senior+ readership · 1 sponsor per edition · flat rate, no auction · editor-written framing. | Not account-targeted · no retargeting pixel · brand and top-of-funnel, not lead-gen. |
Ads earn the click. The brief earns the credibility that makes the click convert.
Sponsors run the brief alongside their LinkedIn campaigns, never instead of. One slot per edition. Flat rate. Editor-written. See the offer →
Where the readers work and what they do.
Pulled from the LinkedIn newsletter audience report. Percentages reflect the share of subscribers in each top-five band. The long tail of smaller buckets is omitted for clarity.
Job Titles
Top roles among subscribers.
- Founder 4%
- Software Engineer 3%
- Chief Executive Officer 2%
- Co-Founder 1%
- Owner 1%
Seniority
Practitioners and decision-makers.
- Senior 32%
- Entry 24%
- Director 8%
- Manager 6%
- CXO 5%
Industries
Where readers work.
- IT Services and IT Consulting 16%
- Technology, Information and Internet 9%
- Software Development 9%
- Business Consulting and Services 4%
- Financial Services 4%
Company Size
Mix of enterprise teams and lean operators.
- 10,001+ employees 16%
- 11 to 50 employees 11%
- 1 to 10 employees 10%
- 51 to 200 employees 10%
- 1,001 to 5,000 employees 10%
Locations
A global readership, weighted toward the AI hubs.
- New York City Metropolitan Area 3%
- San Francisco Bay Area 2%
- Greater Delhi Area 2%
- London Area, United Kingdom 2%
- Greater Bengaluru Area 2%
02 / NEWSLETTER PERFORMANCE
What every edition does.
Averages across recent editions. Click-through rate is measured against opens, the industry-standard denominator for newsletter performance reporting.
51%
Senior+ readership
29.1%
Newsletter open rate
03 / GROWTH
Adding subscribers every single month.
The trajectory below anchors on today's verified subscriber count and regresses backward at the averaged monthly net-add rate. Each bar marks the first of that month.
+2,000
Average subscribers added per month
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
04 / LINKEDIN PAGE
A second surface, same audience.
The LinkedIn page is where the daily newsletter is published as the Search Shift newsletter edition. Page followers compound separately and feed the subscriber funnel.
43,430
LinkedIn page followers
+2,000
Followers / month
FOR PARTNERS
Ready to reach this audience?
One sponsor slot per edition. Placement, not influence. Pricing, formats, and the booking form live on the sponsor page.