Every AI Visibility Tool’s Real Price, on One Page

AI visibility tool pricing in 2026 runs from genuinely free to four-figure enterprise contracts, but the credible paid entry points cluster tightly: Otterly.AI at €29/month (~$31) is the cheapest real monitor, Peec AI starts at €85, Rankscale and Semrush’s toolkit at €99/$99, and Profound — the priciest standalone — opens at $99 for ChatGPT-only tracking or $399 for three engines. Most small teams land on a $99–$205/month mid-tier; only enterprises running multi-engine, multi-region tracking justify Profound Growth or a custom quote.

Updated: July 2026. Every price below was pulled from each vendor’s own pricing page (or, for Semrush, its own knowledge base) on July 22, 2026 — not from a third-party listicle. We re-verify this whole page monthly and log every change in the changelog at the bottom. We hold no product and take no placement money: see how we test and our independence charter.

TL;DR: The Whole Market at a Glance

Six standalone GEO tools carry the category; here’s the cheapest paid entry for each, plus who it fits. Every figure verified on the vendor’s site this session.

The one-line reading: there is no “market price” for AI visibility software. The same job — tell me where my brand shows up in ChatGPT, Perplexity and Google’s AI answers — costs €29 at Otterly and mid-four-figures at Profound Enterprise. What you’re really paying for is engine coverage, prompt volume, and whether the tool also acts on the data or just reports it.

Every Plan, Every Tier (Verified)

Profound — the premium standalone

Verified on tryprofound.com/pricing. Note the fine print: both paid prices are the yearly-billed monthly rate (two months free), so month-to-month runs higher.

• Starter — $99/mo: ChatGPT tracking only, 50 prompts, 1 seat.
• Growth — $399/mo: 3 answer engines, 100 prompts, 3 seats, Agent credits.
• Enterprise — custom: up to 10 engines, multiple brands, SSO/SOC2, dedicated support.

Skip it if you only track one or two engines on a budget — Starter’s ChatGPT-only cap makes it poor value next to Otterly or Rankscale, which cover four engines for less. Redditors on r/SEO have said as much for over a year: in the AI engine visibility thread, the consensus was “Profound – has everything… But $$$. Think mid four figures per month.” Full breakdown in our Profound review.

Peec AI — the mid-market default

Verified on peec.ai/pricing. The differentiator is unlimited seats on every tier, so team size never changes the bill.

• Starter — €85/mo (~$92): 50 prompts, unlimited seats.
• Pro — €205/mo (~$222): 150 prompts.
• Advanced — €425/mo (~$459): 350 prompts.
• Enterprise — custom.

Skip it if you’re a one-person shop tracking a handful of prompts — you’d pay for seats you don’t have. See the Peec review.

Otterly.AI — the budget entry

Verified on otterly.ai/pricing. Prices below are month-to-month; annual billing takes ~15% off (Lite drops to €25, Standard to €160, Premium to €422).

• Lite — €29/mo (~$31): 15 prompts, 4 engines, unlimited team members.
• Standard — €189/mo (~$204): 100 prompts, plus API/MCP and Agent Analytics.
• Premium — €489/mo (~$528): 400 prompts.
• Enterprise — custom.

Watch the add-ons: extra engines (Claude, Gemini, AI Mode) and +100-prompt packs (€99/mo) stack on top. Skip it if you need Claude and Gemini tracked as standard — by the time you buy those add-ons, a broader-coverage plan elsewhere can be cheaper. See the Otterly review.

AthenaHQ — the one with a real free tier

Verified on athenahq.ai/plans. Pricing is credit-based (1 credit = 1 AI response), and it’s the only tool here with a genuinely usable free plan.

• Essential — Free: 300 credits + $25 in free credit, unlimited members, 5 engines.
• Starter — $295/mo: 3,600 credits, visibility across 9 models, API access (annual billing takes 17% off).
• Enterprise — custom: ACE citation engine, SSO, multi-region.

Skip it if you burn through 3,600 credits fast — the jump from Essential’s free 300 to Starter’s $295 is steep, with nothing in between. See the AthenaHQ review.

Scrunch AI — the acquired one

Verified on scrunchai.com/pricing. Since Sitecore acquired Scrunch in June 2026, the pricing page changed shape: it now shows only two columns, and the self-serve Core plan carries no public dollar figure — just a 7-day free trial button.

• Core — self-serve (price not shown this session): 125 prompts, 4 engines, 5 licenses, 5 site audits/mo.
• Enterprise — custom: 9 engines, Agent Experience Platform, full site audits.

That missing number is itself the finding. An acquired tool hiding its entry price is a signal worth watching, and exactly why this page re-checks monthly. Skip it if you’re a small team that needs to see a real price before you’ll book a sales call — Core’s hidden figure and enterprise-shaped funnel aren’t built for you; Otterly or Rankscale post their numbers up front. See the Scrunch review.

Rankscale — the flexible-credit option

Verified on rankscale.ai/pricing. Credit-based, with in-app top-ups. Worth flagging: the sub-$20 “Essentials” tier this tool was once known for is no longer on the pricing page — the cheapest plan today is Pro at €99.

• Pro — €99/mo (~$107): 1,200 credits (up to ~4,800 AI responses), 10 dashboards.
• Growth — €385/mo (~$416): 5,500 credits, white-label, REST API.
• Enterprise — €780/mo (~$843): 12,000 credits.

Skip it if you came for the old $20 entry point — it’s gone, and at €99 Rankscale competes with Semrush’s toolkit and Peec’s Starter rather than undercutting them. See the Rankscale review.

Incumbent Suite Bolt-Ons

The big SEO suites now sell GEO as an add-on. These are priced differently and, in two cases, we could only partially verify live this session — flagged honestly.

If you already pay for Semrush or Ahrefs, the add-on math can beat a standalone tool. If you don’t, buying the whole suite to get GEO tracking is the expensive road.

The Free Layer

You don’t have to pay to start. Three genuinely free options, verified as free this session:

• AthenaHQ Essential — 300 credits, no card, the most capable free tier here.
• Mangools AI Search Grader — a free one-shot snapshot of whether engines mention you.
• Otterly’s free GEO tools — keyword research, query fan-out, content checks.

The honest limit: free graders give you today’s snapshot, not change over time or across a prompt set — which is the entire job of a paid monitor. Run a free check first; pay only if the snapshot surprises you. More at cheapest AI visibility tools.

Why AI Visibility Tool Pricing Changes Monthly

This category is not settled, and its prices prove it. In the last few months alone: Scrunch was acquired and dropped its public price, Rankscale’s cheapest tier vanished, and the incumbents kept re-cutting their add-on math. A pricing page you wrote once and walked away from is wrong within a quarter. We re-verify every figure here on the vendor’s own site each month and stamp the date on the claim, not the page — so when a number moves, the changelog shows exactly what and when. That’s the point of this page: the one GEO pricing table that’s still true the day you read it.

FAQ

What’s the cheapest AI visibility tool?

Genuinely free tiers exist — AthenaHQ’s Essential plan (300 credits) and Mangools’ grader cost nothing. Among paid monitors that track change over time, Otterly.AI’s Lite plan at €29/month (about $31) is the cheapest credible entry, verified on Otterly’s pricing page July 22, 2026.

How much does Profound cost?

Profound starts at $99/month for ChatGPT-only tracking (Starter) and $399/month for three engines (Growth), both billed yearly. Enterprise is custom-quoted and, per recurring Reddit reports, runs into mid-four figures monthly. Verified on tryprofound.com/pricing this session.

Is a standalone GEO tool cheaper than an incumbent add-on?

It depends on what you already pay. Semrush’s AI Visibility Toolkit is $99/month per domain, but only if you’re on Semrush. If you’re not, a standalone like Otterly (€29) or Rankscale (€99) is cheaper than buying a whole suite to reach the add-on. If you already run Semrush or Ahrefs, the add-on usually wins.

Why are some prices in euros?

Peec, Otterly and Rankscale are European vendors that bill in euros; Profound, AthenaHQ and Semrush bill in dollars. We show each vendor’s native, actual charge and add an approximate USD figure — the verified number is always the one the vendor charges, not our conversion.

How often is this pricing verified?

Monthly. Every figure is re-pulled from the vendor’s own pricing page (Semrush from its knowledge base), and each change is logged in the changelog below with a date. Prices marked “(verify)” couldn’t be confirmed live this session and are flagged until the next re-pull.

Related

• Best AI Visibility & GEO Tools (2026) — the tested category ranking (start here)
• Profound vs Peec vs Otterly — the 3-way buyers actually run
• Cheapest AI Visibility Tools — everything under $99, tested
• Profound review · Peec review · Otterly review · Rankscale review · AthenaHQ review · Scrunch review
• Context engineering course — the skill behind winning AI citations, if you’d rather build than buy

Changelog

• 2026-07-22 — Page created. All standalone-tool prices verified live on vendor pricing pages (Profound, Peec, Otterly, AthenaHQ, Scrunch, Rankscale); Semrush verified on its knowledge base. Logged two live changes vs. prior market data: Scrunch’s Core price is no longer public (post-Sitecore), and Rankscale’s sub-$20 tier is gone (entry now €99). SE Ranking and Ahrefs Brand Radar bundle math flagged (verify).

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Methodology: This is a document-verified pricing index, not a first-hand tool review. On July 22, 2026 we opened each vendor’s own pricing page and recorded the live figures; the two-column Scrunch page and the empty SE Ranking response are reported exactly as found. We did not purchase every plan, so tier inclusions are the vendors’ published descriptions. Approximate USD conversions are ours and labeled as such. No vendor saw a draft; no price here is influenced by any commercial relationship. See our independence charter.